What are latent needs? How to draw them out, tips, and success stories
What are latent needs? How to draw them out, tips, and success stories
Blog Article
Latent needs refer to desires that exist outside of the customer's own awareness.
Words similar to latent needs include manifest needs, wants, and insights, and some people may not understand the difference between them.
In this article, we will explain the details of latent needs, the differences between terms such as wants and insights, how to find them, tips for doing so, and success examples.
This is a must-read for anyone USA Students Email List who is thinking, "I don't know how to find potential needs" or "I want to know some tips on how to find them.
However, if you can identify potential needs, it can lead to increased customer satisfaction and sales, making it important not only in marketing but also in sales activities.
Difference from actual needs
The actual needs are the desires that the customer himself perceives.
The potential needs and actual needs are often compared to an iceberg as shown in the figure.
Manifest needs are visible on the surface, but latent needs are hidden beneath the surface.
Just because latent needs are hidden beneath the surface doesn't mean they don't exist.
For example, for someone who wants to go on a diet, "I want to lose weight" is an explicit need.
On the other hand, latent needs Business To Business Mailing Lists include the desire to achieve what happens after losing weight, such as "I want to become pretty and be popular" or "I want to be healthy."
In this way, the difference between latent needs and manifest needs is whether or not the person is aware of it .
Difference from wants
Wants are the specific means to fulfill a need.
For example, if a need is "I want to lose weight," wants are the means to achieve the goal of losing weight, so "I want to go to yoga classes" and "I want to go running" are wants.
There are many other ways to achieve wants, such as joining a gym or restricting your diet.
A need is one thing, but wants are multiple things.
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